Fractional & Hands-On Product Leadership & Product Management.

Helping B2B SaaS companies build better products, faster—from strategy to execution.

Expert Services

20+ years leading global product teams and hands-on product execution

Fractional Product
Leadership

Strategic leadership to drive growth, differentiation, and execution

  • Product Strategy & Roadmaps
    Crafting comprehensive product strategies and roadmaps that align with business objectives, ensuring a clear vision and actionable steps for market success.
  • AI & Data-Driven Product Innovation
    Leveraging artificial intelligence and data analytics to foster product innovation, enabling data-informed decision-making and competitive differentiation.
  • Go-to-Market Execution
    Developing and executing go-to-market plans, including market research and positioning to ensure successful product launches and market penetration.
  • Scaling Product Teams & Processes
    Building and mentoring product teams, implementing efficient processes, and fostering an agile culture to enhance productivity and collaboration

Hands-On Product & Launch Execution

Tactical support based on experience and best-in-class product management methodologies

  • Requirements & Prototyping
    Conducting market-problem validation, developing detailed user stories, creating rapid prototypes and wireframes to translate ideas into actionable product features.
  • Competitive & Market Analysis
    Performing in-depth market research, persona development, and competitive analysis to identify opportunities and inform product positioning.
  • Pricing & Packaging Strategy
    Designing value-based, tiered pricing models that resonate with target customers and maximize revenue potential.
  • Product Messaging & Positioning
    Defining ideal customer profiles and crafting compelling product messaging to establish strong market fit and differentiation.



Engagement Models

Fractional Roles

Providing ongoing part-time leadership for strategic direction (e.g., Fractional Head of Product) or hands-on product management (e.g., product delivery roles).

Project-Based Contracts

Short-term engagements focused on defined deliverables (e.g., Go-to-market launch plans, competitive analysis, or pricing strategy development).

Advisory Retainers

Ongoing advisory services for product management and product marketing support.


Why Work with Me?


I bring a unique blend of strategic advisory and hands-on support.

As a former Chief Product Officer, VP and Director of Product, I’ve led SaaS portfolios, launched market-winning products, and helped companies turn strategy into execution.

✔️ 20+ years of hands-on experience in B2B SaaS software

✔️ Pragmatic, action-oriented approach – not just slide decks

✔️ Startup to enterprise product management experience