Where product
strategy meets
market reality.

I founded ProductXPRT to do work that sits in the intersection most consultants avoid — the space between deep product expertise and genuine market knowledge. For over twenty years I have worked in B2B enterprise software, first as a product leader building platforms, then as an advisor helping companies buy and build them better.

My career spans VP and Director of Product roles across global SaaS companies in EHS, ESG, risk, compliance, and learning technology. I have led product teams across Australia, the US, and the UK, launched enterprise platforms into competitive markets, and managed portfolios serving some of the largest organisations in resources, energy, financial services, and professional services. That breadth means I understand both what enterprise buyers actually need and what it takes to build software that survives contact with their operations.

On the advisory and evaluation side, I have led platform selection engagements for enterprise organisations assessing EHS, workforce management, and ESG reporting software — running structured vendor processes from requirements definition through to contract. I have also supported vendors on competitive positioning, ICP strategy, and GTM execution, including briefing analyst firms such as Verdantix on product direction and market positioning.

I also co-founded DGXprt, Australia's first AI-native dangerous goods compliance platform. That means I bring to every engagement the perspective of someone actively building enterprise software in a complex, regulated domain right now. I know what is genuinely hard to build, where vendor roadmaps stall, and what questions reveal the difference between a real capability and a demo-only feature.

AI is embedded in everything I do — not as a talking point, but as a core operating principle. The same tools and approaches I use in my own startup, applied to strategy, research, positioning, and execution for clients.